expertise / overview

Behind every great web site is great thinking. (It doesn't sound particularly remarkable, but it's true).

Each client has different challenges and different needs. Figuring out which solution is right for you is based on expertise and experience. We execute this thinking with a proprietary process refined over a decade to deliver the best possible results.

Web Scan (More than just a Google search)
In the beginning of our process of planning a web site redesign or re-launch, we execute a web scan. This concise yet comprehensive review analyzes your existing web materials and your competitors' web materials not only as a standalone business communications tools, but also in the context of your current marketing programs. In addition, because visitors are usually viewing your web site in parallel with your competition, it is important to know what opportunities exist for you to accurately position your company against your competitors. Although you may have executed this type of analysis internally, Interactive Technologies brings objective, expert insights into the process.

Leveraging a combination of expertise, curiosity and persistence, we page through your existing web materials, seeking opportunities to improve navigation, improve usability, build visitor loyalty and deliver information so that it is visually compelling yet easy-to-use. In addition, our web expertise enables us to envision improved information delivery mechanisms, innovative graphical displays, and unique business solutions that will improve your organizational efficiencies.

Web Concept
We believe strongly in the power of up-front analysis and in-depth thinking to provide the foundation for our technology solutions. Here, we get to the core of who you are, challenging you to think bigger and explore new ideas. We examine the many areas of your business, determining how your technology solutions can help you to stand out from your competition and extend your brand. Next, we translate this information into a web concept that reflects who you are and where you want to go.

Information Architecture
This critical development milestone provides the first tangible step toward building and designing your web technology and requires buy-in from all stakeholders. Here, we outline your site architecture—how your information will be presented and in what configuration. Then, we create easy-to-understand navigation that helps your site visitors find the information they seek.

Graphic Design
Every great web technology is based on a solid site architecture and clear and compelling content. That said, at the end of the day it is the design that has the power to wow your audience and draw them into your site. Design that is clearly organized and visually stunning succeeds in meeting both functional and aesthetic needs–and sets you apart from the competition. Our graphic designers deliver visually compelling, clearly organized and efficient web sites, all the while striking the right balance between aesthetics and function.

Programming
Once we have gained approval for the design and information architecture, we begin to translate it into a functional web site. We employ world-class programmers who are fluent in the latest tools, technologies and languages to deliver an optimized final product. U.S. based programmers, not off-shore, facilitates quality, avoids miscommunications and keeps jobs in the US.

Testing and Deployment
Rigorous testing is an essential component of our process. We look closely for any loose links and site malfunctions, and asses the site's functionality on all specified browsers and platforms. Once it has passed our rigorous quality assurance testing, we invite you to test the sites and give it a seal of approval to go live.

Our process uncovers your unidentified needs so that the final deliverable yields a thoroughly considered and holistic solution. Our solutions blend great technology, memorable design and in-depth thinking and reflect the hard work we invest upfront. In the end our results are proof that our process delivers.